Venture Validation · For accelerators, universities and startup agencies

Stop backing guesses. Start backing evidence.

Our practical, hands‑on validation workshops guide every founder in your cohort through structured exercises to test their idea or target market using real data and user insights. Founders leave with concrete, evidence‑driven next steps that show them how to move forward with confidence. You leave with a clear understanding of which ventures demonstrate genuine demand, giving you clarity on where to focus resources and support.

Book a pilot → See the two stages ↓
Stage 1Idea to Validation · early-stage ventures Stage 2Market Expansion · expanding businesses
Why programmes bring us in

Your founders are building faster than they're learning.

Founders

Products before proof

With AI and no‑code, a founder can launch something in a weekend. What they can’t do as quickly is discover whether anyone will actually pay. Too often they build first and only ask later, if at all.

Mentors

Experts stuck on the basics

When founders arrive with evidence already in hand, mentors can focus on strategy, growth, and the hard questions that really move ventures forward.

Reporting

Attendance is not impact

Funders don’t just want attendance numbers. They want proof of progress. Our workshops give you measurable evidence of demand and founder action, so you can show real impact.

What we do

Validation that delivers proof not slides.

We don’t teach validation as abstract theory. Instead, we equip founders with the tools, frameworks and systems to run structured tests on their riskiest assumptions. They learn how to put evidence in front of real people, capture responses consistently and separate polite interest from genuine demand. By the end of the workshop, every founder knows their next step and your programme can see where the strongest signals of demand lie across the cohort.

Live

Tested with real people

Founders use our systems to put their ideas in front of potential customers or partners - as a structured process that produces evidence they can act on.

Measured

Every response recorded

Founders leave with a structured framework for testing assumptions and capturing responses in a consistent way. Instead of vague feedback or anecdotal stories, they generate evidence that can be tracked and acted on. Programmes gain visibility into which ventures are building on proof, not just momentum.

Followed up

Results at 30 days

We track what founders actually did next, so you can report outcomes, not just how the session felt.

Two stages, one method

Choose the stage that fits your founders.

We run two programmes: one for early‑stage founders and one for those ready to expand.

Stage 1 · Early-stage ventures
Idea to Validation
Half-dayUp to 20 foundersPre-MVP to pre-seedIn person or online

For founders with an idea, a prototype or a first version. In one session, every founder finds the assumption most likely to sink their idea, tests it with real people and decides on evidence what to do next.

01

Surface

Find the assumption most likely to sink the idea.

02

Test

Build the smallest test and run it with real people, using AI.

03

Track

Score every response against metrics set before testing.

04

Decide

Iterate or pivot on evidence, not instinct.

Founders leave with

  • A tested prototype or landing page, put in front of real people
  • Success metrics set before testing, so results can't be explained away
  • A live tracking system that scores every response
  • Their next experiment, scheduled with a clear decision rule

Your programme receives

  • Which ventures show real demand, which should iterate and which should pivot
  • Before-and-after confidence scores for every founder
  • A 30-day update on what each founder did next
Book a Stage 1 pilot →
Stage 2 · Expanding businesses
Market Expansion
2 hours or half-dayUp to 15 startupsTraction at homeIn person or online

Most startups choose their next market by geographic proximity, then spend a year finding out whether it was right. In this workshop, founders test several markets in parallel and rank them on evidence before committing to any.

R

Risk

Regulatory hurdles, competitive dynamics and ecosystem barriers in each market.

R

Readiness

Whether the venture has the capacity, product maturity and resources to expand.

R

Route

The roadmap into each market, with ecosystem partners and entry pathways mapped.

Founders leave with

  • Three markets ranked on Risk, Readiness and Route
  • Ecosystem partners mapped in each market
  • A 30/60/90-day roadmap for low-risk entry
  • A first market test, ready to run with clear criteria for success

Your programme receives

  • Each startup's ranked markets and entry plan
  • Before-and-after confidence scores for every founder
  • A 30-day update on outreach, responses, meetings and market tests
Corporate or partner matchingOptional for summits and delegations: recommended meetings for each startup, prepared before the session.
Connecting Southeast Asia and EuropeWe're building a network that links startups in Southeast Asia with European landing pads and accelerators, so founders have a route in.
Book a Stage 2 pilot →
What your programme receives

Results you can put in a report.

Every session is measured, so you can show your funders, board or ministry what changed, not just who attended.

Within 7 days

Cohort report

Assumptions or markets tested, responses scored, confidence before and after and each founder's next step, in one comparable view.

At 30 days

30-day update

What founders actually did next: outreach made, responses received, meetings held and tests run, recorded on the same criteria.

For your channels

Photos and a write-up

Material you can share with stakeholders, with founders' consent, to show the programme in action.

Measured across four levels:ReactionLearningBehaviourResults
How it fits your programme

Designed around your programme, not extra work for it.

For a cohort

Workshops

Slots into a bootcamp week, demo-day preparation or a summit.

For individual founders

Clinics

One-to-one sessions on a specific challenge, alongside a workshop.

Over several months

Mentoring

Ongoing guidance for selected ventures, tracked on the same criteria.

Across a programme

Office hours

Drop-in support for founders between sessions.

What we need from you

A date, a room or a video link and founder details through our short intake form.

We handle the preparation, materials, facilitation and measurement. Nothing else is needed from your team.

Also available

Guest lectures, fireside chats, demo day and competition judging, delivered in person across the UK, Europe and Southeast Asia, or online anywhere.

How a pilot works

From first call to measured results.

  1. Short callWe learn about your cohort, its stage and what you need to show.
  2. ProposalScope, format and a price per cohort, usually within two working days.
  3. IntakeFounders complete a short form so the session is tailored to them.
  4. SessionFounders are equipped with tools and systems to run structured validation tests on their riskiest assumptions.
  5. Cohort reportWithin seven days: what founders found and their next steps.
  6. 30-day updateWhat founders did next, ready for your reporting.
Common questions

What programme managers ask us first.

How is it priced?

Per cohort, not per founder. Most partnerships start with a pilot on a single cohort, so both sides can judge the fit before committing to anything larger.

What size group works best?

Up to 20 founders for Stage 1 and up to 15 startups for Stage 2, so everyone gets hands-on attention. Larger cohorts run as two sessions.

Our founders are very early. Does Stage 1 still work?

Yes. Idea to Validation is built for founders with nothing more than an idea. The earlier they test, the less time and funding they waste.

Can we run both stages?

Yes. Many programmes run Stage 1 early in the year and Stage 2 for founders preparing to expand. Because both record evidence the same way, you can track progress on the same terms.

Do you deliver online?

Yes. Both stages run in person or online. The measurement is the same either way.

How do you measure results?

Founders complete a short survey before and after the session and again at 30 days. We report the change in confidence and clarity, then what they actually did: outreach, responses, meetings and tests.

What do founders need to bring?

A laptop and their idea, or the markets they're considering. We provide everything else, including the AI prompts and templates used in the session.

Run a pilot

Put data behind your next cohort.

Tell us about your programme and we'll come back with a proposal. Most partnerships start with one session on a single cohort.

The pilot

One workshop for one cohort, in person or online, priced per cohort. You receive the cohort report within seven days and the 30-day update after that.

We reply within two working days. Your details are never shared.

Request sent ✓

Thank you. We'll come back to you within two working days with next steps.